About Us
Our Mission
Good for you, good for the planet too. This can sometimes sound like a challenge with all the overwhelming options available today. At Smoothly, we want to make it as easy as possible for you to live a healthy and sustainable life. No nasties, no half-truths, only plant-based ingredients based on science. We develop supplements and products to support you on a daily basis, in the most sustainable way. It’s our mission to have helped five million people achieve a healthier and more sustainable lifestyle by 2030. By making daily healthy habits a little easier with the help of our products and by sharing tips on health and sustainability. Also, we aim to plant ten million trees by 2030.
Values
It's not our style to shout from the rooftops that we're going to change the world or that we're going to revolutionize the supplement industry. We're just a bit too down-to-earth for that. Yet at Smoothly, we are very idealistic.
The following pillars are most important to us:
An unforgettable customer experience
We put our customers first and they are at the center of everything we do. We are constantly working to improve and make our products and service more enjoyable. Every customer counts, and we want to offer everyone an unforgettable customer experience. We are only satisfied when our customers have a smile on their face after receiving their package!
Truth above all
We are always open and honest in our communication, even when things go wrong. We do what we say and we deliver on our promises. No nasties and no half-truths.
We want to inform and inspire
Making healthy (sustainable) choices and developing and maintaining a healthy lifestyle can sometimes be difficult. That's why we are driven to share our knowledge on health (and sustainability). By doing this, we want to make a healthier life accessible and as easy as possible for everyone.
Science is our guiding principle
We are focused on effectiveness. Our formulas are based on scientifically tested ingredients, taking into account the synergy of ingredients for the best result.
Have fun!
Having fun and feeling good at work is our number one priority! Everyone is different and in our opinion working in a way that suits you best contributes to a happier life. Fun and passion for what we do brings us together as a team.
A greener future
We have a passion for sustainability and are committed to a greener future. That's why we make conscious choices to ensure that we ultimately have a Net Positive Impact on the climate. We do this by:
- Using a refill system, we combine paper boxes, refillable glass jars and paper refills to create a routine that is good for you and good for the planet too.
- Sharing information and tips on sustainability.
- Planting a tree for every placed order through our partnership with Eden Reforestation Projects. This way, not only we but also our customers contribute to a greener future!
